TO MAKE THE HIGHEST QUALITY GEAR THAT WE POSSIBLY CAN. RESULTING IN APPAREL THAT IS FUNCTIONAL, DURABLE, AND SUPER COMFORTABLE. LOOK GOOD, FEEL GOOD, FISH GOOD! WE HOPE TO SEE A PHOTO OF YOU BEHIND A GIANT, WITH THE F8 FLYING PROUD! PICTURED HERE IS SAMANTHA GEROU WITH A 55.75" WHALE. THIS IS WHAT MUSKY DREAMS ARE MADE OF. THANK YOU TO ALL OF OUR CUSTOMERS FOR GROWING OUR BRAND TO WHAT IT IS TODAY, FOR THIS WE ARE ETERNALLY GRATEFUL.